IMG
COMPANY
REBRAND
IMG is a global company heralded for pioneering sports marketing as we know it, founded by pioneering marketer and agent Mark McCormack. It all began with a handshake in 1960, and the world of sports changed forever. Today, with over 60 years of heritage behind it, the business and its iconic brand required a refresh to signal a modern evolution.
The new identity is bold, featuring a subtle forward angle that conveys motion and speed. A simple black and white primary palette is confident and authoritative, yet conveys a sense of timelessness or nostalgia. This is contrasted with a set of vibrant secondary colours, designed to stun, capturing the electric energy of sport, competition and fandom.
I had the pleasure of chatting with Creativepool for their #BehindTheBrand article where we dive into the purpose, process and final outcome. These examples demonstrate how the logo and visual identity are applied across both print and digital touchpoints, reinforcing a consistent and confident brand presence.
