I’ve often found it challenging to neatly define what I do. The most accurate description is a creative all-rounder with a passion for turning big ideas into impactful work. My experience spans building and evolving visual identities, developing campaigns from concept through to launch, as well as graphic design, illustration and creative copywriting.

I began my career in creative agencies, collaborating with global brands including Microsoft, KFC, Coca-Cola and Castrol. I later moved into in-house roles at Scientific Games and IMG, where I had the opportunity to contribute to a major milestone: the rebrand and launch of IMG, a project that earned industry recognition.

I thrive in collaborative environments and take pride in delivering thoughtful, high-quality creative work. Whether working independently or as part of a team, I’m driven by the process of bringing ideas to life and ensuring they connect meaningfully with people.