COCA-COLA ENT.
CONTINUUM
LAUNCH
Coca-Cola Enterprises needed a visual language and collateral for the launch of their new recycling facility, Continuum. Coca-Cola Enterprises is committed to maximising the use and value of recycled plastics used in their bottle production. To support this goal, Coca-Cola invested in Continuum Recycling Limited, a plastics reprocessing facility developed as a joint venture with ECO Plastics. This initiative reflects their broader vision: deliver for today, inspire for tomorrow.
To bring this vision to life, a visual language was created drawing inspiration from both their environmental mission and the recycling process itself. This visual language was applied across various assets for the press day and launch, including email communications, press badges, media packs, pull-up banners, screen animations and a powerpoint presentation, which was made available as a downloadable report.
